Eurocentric standards have dominated the beauty industry.

Up until recently, black cosmetics consisted of skin lighteners and skin bleach and limited ranges of shade.

Black consumers are eager for better-suited services and products. Over the past decade, they have progressively switched from imperfect available products to products that specifically cater to them and their needs.

 From hair care, cosmetics, and skincare to health services, black consumers show that they want a more customized and personalized service in every sphere, not only beauty.