This year we are predicting many changes in how people will consume social media content and what content will make them engage over others.

Authenticity and relatable

In 2023, casual content will be the king of all content. Social media users are looking for more perspective, experience sharing and realness than ever. Gone is when your content could only be seen and appreciated if it was perfectly polished and curated.

This new reality will affect some influencers that need to be pivoting to what people want to see but will benefit those who create with purpose over style.

Brands and companies will also be very selective with who they are working regarding brand deals. Brands will look into influencer engagement and community-building capability instead of likes and follower counts.

Trends are taking the backseat when creating content such as Instagram reels and Tiktok videos. We have seen this slowly becoming true since mid-2022, but it will be even more accurate this year. The algorithm will push original content, and people with a smaller following can go viral overnight!