A Glimpse Into ESI Montreal: Dolls Media and Espaces Dolls at the Heart of Beauty Innovation
Building a beauty brand goes beyond skill—successful marketing is the key to standing out
The ESI trade show in Montreal is an annual highlight for beauty professionals, offering an incredible platform to showcase new products, connect with peers, and learn from industry leaders. This year, Dolls Media and Les Espaces Dolls brought their A-game, making waves with their booth and participating in the Branding Conference—a must-attend event for any beauty entrepreneur.
Dolls Media & Les Espaces Dolls: Empowering Beauty Entrepreneurs
Located at Booth 1411, our space was designed to provide a welcoming environment for beauty professionals to connect, learn, and grow. Our mission has always been clear: we are here to help beauty entrepreneurs thrive in an ever-competitive industry. We provided insights into our fully equipped beauty salon suites, showcasing how Les Espaces Dolls can be the perfect place for stylists, estheticians, and other beauty experts to build their brands.
Our booth wasn’t just about information; it was about creating an experience. Visitors had the chance to see the potential of our suites, learn about our marketing support services, and even participate in some hands-on activities to get a feel for the community-driven atmosphere we foster. Beauty professionals left with a deeper understanding of how Les Espaces Dolls can serve as more than just a workspace but a supportive environment to launch or grow their business.
Dolls Media: Your Partner in Branding
As part of our presence at ESI, we also shone a spotlight on Dolls Media, our full-service marketing agency specifically designed for beauty entrepreneurs. We know that building a beauty brand goes beyond skill—successful marketing is the key to standing out. Our team was on hand to discuss the many ways Dolls Media can support salon owners in branding, social media management, and content creation, helping them to achieve long-term business success.
The Branding Conference: A Deep Dive into Personal Branding
One of the most exciting elements of ESI was the Branding Conference, where our very own Branding Momager (yours truly) took the stage to share key insights on building a successful beauty brand. The session dove into the importance of personal branding for beauty professionals, helping attendees understand how to leverage their unique identity to create a memorable, trustworthy brand.
During the conference, we explored actionable steps beauty entrepreneurs can take to differentiate themselves from the competition, from refining their social media presence to understanding the core values that their brand represents. The focus was on encouraging attendees to show up authentically in their marketing efforts—because clients are drawn to more than just skills; they’re drawn to the person behind the brand.
We also highlighted the upcoming Doll Up Masterclass Branding Course, which provides even more in-depth training for beauty professionals looking to elevate their businesses. The Masterclass is designed to give salon owners the tools and strategies they need to create a brand that not only looks great but attracts a loyal clientele.
The 5-Minute Makeover Station: Glammed by Nouna
One of the highlights of our booth was the 5-Minute Makeover Station, hosted by the incredible Glammed by Nouna. Nouna, a well-known beauty expert and hairstylist, offered visitors quick but transformative hair makeovers, showcasing her talent and the power of a great stylist. In just five minutes, attendees got to experience a refreshing new look, perfect for the event or simply for boosting confidence.
Photobooth Fun & Email List Growth
One of the most exciting features at our booth was the interactive photobooth from FOTOBO. Visitors could snap a picture, receive it via email, and walk away with a fun memory from the event. The best part? This was a strategic way to grow our email list, giving us the opportunity to nurture relationships with these potential clients in the future. Each email sent out also served as a mini marketing campaign, promoting our branding consultation services and inviting recipients to continue their journey with Dolls Media.
A Successful ESI Experience
The ESI trade show proved to be an incredible opportunity for us to connect with beauty professionals, share our vision, and contribute to the industry in a meaningful way. Whether it was through our presence at Booth 1411, the engaging Branding Conference, or the fun photobooth, Dolls Media and Les Espaces Dolls made sure to leave a lasting impression.
We’re excited to continue supporting beauty entrepreneurs in their journey to success. If you missed us at the event, feel free to get in touch with us for more information on how we can help you build a thriving beauty business.
