Keep reading… this is seriously going to blow your mind!

Market your business without feeling sleazy!

My approach to beauty business marketing is based on illuminating my potential client’s need specifically and then serving them on the highest level. For me there is no need for manipulation or scarcity-driven marketing. This approach that unifies marketing and sales with truly caring about your clients. Knowing that I offers my clients reel scalable R.O.I., I am able to market my services without feeling sleazy or fake and in this ebook, I will show you that you can do the same. With this approach, you can go further than just getting new clients. You can actually build an entirely stronger business, a business filled with your perfect clients, a loyal referral community, and deep relationships. More than that, you can create a valuable asset that endures far into the future. You can create monumental growth in your life and your business. Let’s go through precisely how this works together…

BE RELEVANT

When I talk about relevance, I’m talking about your marketing message and your funnel.

The foundation of getting new clients is giving the right message to the right person at the right time and place.

Relevance is making sure you have the right, if not perfect, message. Keep in mind, there’s a very clear-cut process for becoming relevant to someone.

First, they must admit that they need your products/services at some point. Either it's the perfect skin care product for their type of skin or even the perfect hairdo for a lifestyle photoshoot. You need to capture their needs right a way or create a need for them.

When people are scrolling online they go into “discovery mode”. It's your job to show them your unique method and services and make them think about buying into YOU as an expert. By showing them your personal stories, your lifestyle, your personal beliefs and forming a real connection you can make yourself relatable and relevant.

YOUR SERVICES

What do you actually do for your clients? Remember, this doesn’t have to be for money. When I mention services, I am including things like helping them take better care of their hair at home by sharing professional tips  hack or even helping them stick to a healthier beauty routine by encouraging them to drink more water.

Your services are everything that gives your prospective client something from your expertise or from your life experience. It also includes what you do specifically that sets you apart. You customize your unique services based on where someone is in the process and what their needs really are. If they’re discovering they have a problem (ex. losing hair), you give them a guide or tips.

If they’re ready to work with you, you offer your professional (and billable) services.

YOUR MESSAGING

This is simply how you describe your services, what they do for your clients, and how your clients will ultimately benefit from coming to you.

You bring together your messages with your ideal client mindset, where they are in “discovery mode” (scrolling on social, shopping online) or looking for a beauty solution (ready to actively start a new beauty lifestyle regimen).

YOUR POSITIONING

This is how you set yourself apart from your competition. Basically, it’s showing what makes you special and presenting your unique strengths. For example, in my marketing career, one of my advantages was that I solely focus on beauty businesses and that I have built an expertise with online beauty services and products way before COVID-19 forced everyone to be online. That specialization helped create trust as beauty business entrepreneurs know that I'm not only a marketer but also a beauty expert all around. I could tell you the price, the time and the resources needed for any beauty services/products off the top of my head. When you have this type of advantage and can save your client time - you HAVE positioned yourself clearly as the go-to person!