Skyrocketing Your BEAUTY BUSINESS, and truly Intensifying your PERSONAL BRAND!

Ludny Jules • Dec 30, 2021

Hi DOLL,

Let’s be honest here... You’ve been struggling to really grow your business lately. You’re confused because you’re following what every training you have ever taken has told you to do to flourish. But for more sales you need more clients.... you need a ton more clients ready to buy! You spend time creating social media content and trying to get your products in front of your ideal client, but then you have to go back to creating more content again because you know that your online presence is crucial to your growth. Your clients' attention needs to be constantly engaged with your business. The pipeline needs to be continually fed and you feel like you have two jobs that you can’t do at the same time!


Market your business without feeling sleazy!

BE RELEVANT

When I talk about relevance, I’m talking about your marketing message and your funnel.


The foundation of getting new clients is giving the right message to the right person at the right time and place.

Relevance is making sure you have the right, if not perfect, message. Keep in mind, there’s a very clear-cut process for becoming relevant to someone.


First, they must admit that they need your products/services at some point. Either it's the perfect skin care product for their type of skin or even the perfect hairdo for a lifestyle photoshoot. You need to capture their needs right a way or create a need for them.


When people are scrolling online they go into “discovery mode”. It's your job to show them your unique method and services and make them think about buying into YOU as an expert. By showing them your personal stories, your lifestyle, your personal beliefs and forming a real connection you can make yourself relatable and relevant.


YOUR SERVICES

What do you actually do for your clients? Remember, this doesn’t have to be for money. When I mention services, I am including things like helping them take better care of their hair at home by sharing professional tips  hack or even helping them stick to a healthier beauty routine by encouraging them to drink more water.


Your services are everything that gives your prospective client something from your expertise or from your life experience. It also includes what you do specifically that sets you apart. You customize your unique services based on where someone is in the process and what their needs really are. If they’re discovering they have a problem (ex. losing hair), you give them a guide or tips.


If they’re ready to work with you, you offer your professional (and billable) services.


YOUR MESSAGING

This is simply how you describe your services, what they do for your clients, and how your clients will ultimately benefit from coming to you.


You bring together your messages with your ideal client mindset, where they are in “discovery mode” (scrolling on social, shopping online) or looking for a beauty solution (ready to actively start a new beauty lifestyle regimen).


YOUR POSITIONING

This is how you set yourself apart from your competition. Basically, it’s showing what makes you special and presenting your unique strengths. For example, in my marketing career, one of my advantages was that I solely focus on beauty businesses and that I have built an expertise with online beauty services and products way before COVID-19 forced everyone to be online. That specialization helped create trust as beauty business entrepreneurs know that I'm not only a marketer but also a beauty expert all around. I could tell you the price, the time and the resources needed for any beauty services/products off the top of my head. When you have this type of advantage and can save your client time - you HAVE positioned yourself clearly as the go-to person!


Download the full Guide for more tips

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WHAT IS PERSONAL BRANDING? People want to have a reason to buy; one reason is the quality of engagement between the individual behind the business and the people who buy the products/services. Personal branding gives the company a soul, and if this soul is communicated clearly, you get admiration and sustainable business growth. Like branding for products or services, personal branding is all about controlling how others perceive you. It's important to note that personal branding is more than simply marketing or selling yourself. You have to present yourself in the most authentic way possible and fully embody your genuine self, inside and out. Do you find yourself chasing clients? Or, after your initial meeting with a client, they seemed to have vanished off the face of the earth? Yep, it's happened to us all. Solid personal branding is like a magnet for business. A well-built personal brand will attract more business than you know what to do with, but it won't happen overnight. BENEFITS OF BUILDING YOUR BRAND. As a personal brand, you'll develop your own unique brand identity. People will come to know you for what you're about and get to see the whole package. The best part about all of this is that it comes with many benefits for you: Become more relatable. Build trust by showing and embracing your flaws! Become more 'human' and less of a product by revealing more about yourself. Establish brand identity. Personal branding will ensure that the right people come to you for specific things to help them. Get more opportunities. With a solid personal brand, you will most likely be exposed to more interviews, job offers, promotions, contacts, clients, event hosting gigs and more. Differentiate yourself. Find what makes you unique and build your brand around that. Enhance your expertise: Brand yourself as an expert by helping others solve their weak points. Let people reach out to you for your opinion and expertise, which further supports your brand. Leave a lasting impression: Create a brand that sticks out in people's minds, so when it’s time to give referrals or recommendations, they'll think of you first. HOW TO START Figure out what you stand for. Figure out who you are and what you stand for. Why did you become an entrepreneur? What motivates you? These are all elements in building your brand and telling your story. Leverage social media. The number of followers you have is not wholly indicative of whether you're doing social media right. But it is a good idea to partner with other leaders in your industry and tag each other in posts; this helps more people find your content. If your business’ social media manager’s page has more followers than you, ask your social media manager to tag your page in posts, too. Most importantly, you want strong content on your platform of choice without spreading yourself too thin. If you're in an industry that writes white papers or is heavily statistics-based, LinkedIn and Twitter are solid platforms for sharing thought-provoking articles. Add in some extra personal commentary with your posts so people know your stance. If you're in a more creative or visual field, stick to Instagram with pictures and videos. Add your commentary in the captions or videos. Work on your media relations. Doing your outreach to media outlets can pay off in building your brand. People want to read about people. Having a magazine or online outlet write a feature about you as an entrepreneur helps increase your visibility and brand. Ultimately, it can also help your business. Get out there. Interacting with people is the old-fashioned way of spreading the word about yourself and is still just as important. How you interact with people daily reinforces your brand! Hire marketing and PR experts A personal brand does not flourish without marketing, but neither does marketing without a clearly defined personal brand. Make sure you put aside a budget to consult a marketing expert or hire someone to help you define your goals and create a roadmap.
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